CAOXIAN, July 5 (Xinhua) -- Leveraging its robust e-commerce foundation, Caoxian County in east China's Shandong Province has emerged as a significant global hub for Hanfu, the traditional attire of China. The county has built a comprehensive industrial chain encompassing design, manufacturing, copyright protection, and digital marketing, transforming tradition into a thriving modern industry.

The Hanfu produced in Caoxian, especially the iconic horse-face skirt (Mamianqun), has gained international acclaim. Selected pieces have been featured at events like Milan Fashion Week, bringing these garments to the global stage. Now exported to markets including Australia, Canada, and European countries, Caoxian's Hanfu industry achieved remarkable sales of 12 billion yuan (about 1.7 billion U.S. dollars) in 2024.

Driven by a youth-led cultural revival, Caoxian's Hanfu boom exemplifies the successful fusion of ancient heritage with digital innovation. It not only transforms the ancient aesthetics into symbols of modern Chinese identity on the global stage but also serves as a new engine for increasing the income of local people and promoting rural revitalization.